Tom's Internet Marketing Certifications

Tom King has received or is currently completing his Internet Marketing training & certifications in these related areas ...

Search Engine Optimization (SEO)

Search engine optimization (SEO) is defined as improving volume or quality of traffic to websites from search engines via "natural" ("organic") search results, as Wikipedia defines SEO. Tom is Web CEO Professional Search Engine Marketer certified. Tom also works with Google Website Optimizer and Google Webmaster Tools.

Search Engine Advertising (PPC)

Search Engine Advertising (SEA), also known as Pay Per Click (PPC), is defined as an Internet advertising model applied to search engines, advertising networks, and content sites (i.e., blogs, tweets, video hubs, etc.) whereby advertisers pay only when their ad is clicked, as Wikipedia defines SEA. Tom is a Google AdWords Qualified Individual.

E-commerce (ECOM)

Electronic Commerce (e-commerce) is the selling and buying of services and products over electronic systems such as the Internet, as Wikipedia defines e-commerce. Tom is completing his ProStores Certified Designer certification; he is also also completing his WOW Certified E-Commerce Manager (CECM) certification.

Web Analytics (WA)

Web analytics is the measuring, collecting, analyzing and reporting of on-site and off-site internet data for purposes of understanding and optimizing web usage, as Wikipedia defines web analytics. Tom is currently working towards his University of British Columbia Web Analutics Award of Achievement; he is also working towards his Google Analytics Individual Qualification (IQ) Test certification.

Email Marketing (EM)

Email Marketing (EM) uses electronic mail to communicate commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing, as Wikipedia defines Email Marketing. Tom is scheduled to complete his Constant Contact administrator and instructor certifications when these programs become available in summer 2009.

Social Media Marketing (SMM)

Social Media Marketing (SMM), also known as Inbound Marketing or Social Media Optimization (SMO), referes to working with social community websites to primarily generate back links which search engines value when calculating Search Engine Result Pages (SERPs), as Wikipedia defines SMM. Tom is currently completing the Inbound Marketing University SMM certification course; he is also completing the HubSpot Certified Professional program.

Additional Certifications

Regarding general office computing skills, Tom is completing his Microsoft Office 2007 Specialist certification; he is also completing his Internet & Computing Core Certification (IC3).