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Meet Tom King

Tom is a modern marketing strategist, content specialist & attorney certified in multiple marketing disciplines with 20+ years of marketing, sales and business development experience. He is pursuing a role with a company wanting to leverage his modern marketing skills to “leapfrog” competitors. Tom’s B2B/B2C experience includes commercial office leasing/real estate, industrial and retail.

Currently, Tom is president of Forward Marketing, founder of the Houston Internet Marketing Forum, and a member of the Art Institute of Houston Curriculum Advisory Board. He has a B.B.A. in Marketing from Texas A&M and a J.D. from Boston University School of Law.

Google’s “Zero Moment of Truth”

No modern marketer can understand the changes in buyer behavior and decision making over the last 2 years without reading Google’s “Zero Moment of Truth” (ZMOT) free white paper. Watch the below 12 minute video, then read the ZMOT whitepaper.

Coca-Cola’s “Content 2020 Initiative”

When the world’s Number 1 brand bets the entire farm on content marketing, the rest of the world’s marketers take notice. Coca-Cola’s “Content 2020 Initiative” (C2020I) is a must-view for any Content Marketer.

Social Media Revolution 2013

Mobile devices now consumer more web content than desktops. Social Media is now the number one activity on the Internet. Almost 90% of B2B and B2C shoppers now consult 10+ online sources of information before a purchase. What percentage of your marketing budget is allocated to audience-focused content for mobile, social and peer reviews?

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